Problem gambling is bad news for everyone. The long term sustainability of a vibrant gambling culture depends on effective strategies for considering the potential risks to vulnerable players. Problem-free players are more likely to be happy, long-term customers, whereas people with gambling problems most often give up gambling completely and can sometimes give gambling operators a bad reputation.
Most players want to feel that they are spending money with a company who is socially responsible and they don’t want to feel like their winnings are coming from people who have gambling problems. The range of responsible gambling features available has been steadily increasing over the last 15 years or so, and there is now good research evidence to show that many of them can really help vulnerable players to avoid developing a problem.
We have been directly involved in developing some of these features and we have evaluated many more. We can advise on the most suitable RG features for your game portfolio. We can also evaluate your current strategy and provide evidence-based recommendations to make your RG strategy as effective as possible, whilst making sure that your players still experience the fun leisure experience that they seek.