Responsible Gambling

WE DEVELOP AND EVALUATE RESPONSIBLE GAMBLING TOOLS, INITIATIVES, AND COMPLETE RESPONSIBLE GAMBLING STRATEGIES.

Problem gambling is bad news for everyone. The long term sustainability of a vibrant gambling culture depends on effective strategies for considering the potential risks to vulnerable players. Problem-free players are more likely to be happy, long-term customers, whereas people with gambling problems most often give up gambling completely and can sometimes give gambling operators a bad reputation.

Most players want to feel that they are spending money with a company who is socially responsible and they don’t want to feel like their winnings are coming from people who have gambling problems. The range of responsible gambling features available has been steadily increasing over the last 15 years or so, and there is now good research evidence to show that many of them can really help vulnerable players to avoid developing a problem.

We have been directly involved in developing some of these features and we have evaluated many more. We can advise on the most suitable RG features for your game portfolio. We can also evaluate your current strategy and provide evidence-based recommendations to make your RG strategy as effective as possible, whilst making sure that your players still experience the fun leisure experience that they seek.

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Risk Assesment & Guidance

We evaluate the risk of games and gaming environments on vulnerable players and offer guidance on best practices.
We examine the structural and situational characteristics of game design and environments, identify potential risks for vulnerable players, as well as make suggestions on how to reduce risks.

We also licence gamgard our responsible game design tool. Games can be reviewed in-house, or with our assistance. Gamgard facilitates well-informed, objective, and responsible game reviews, and indicates the specific features of a game that may be problematic. In this way, it is (usually) possible to minimize risks whilst maintaining then game’s overall enjoyability.

Research & Thought Leadership

WE RESEARCH, REVIEW AND PROVIDE THOUGHT LEADERSHIP ON THE PSYCHOLOGY OF GAMBLING AND RESPONSIBLE GAMBLING DIRECTION

Current, evidence-based research is an important part of understanding and promoting healthy gaming attitudes and behaviours. We have a long history of conducting and evaluating research in this field. GamRes works collaboratively with leading experts from around the world, to ensure that our services are always evidence-based and up-to-date.

In this way, we better understand what factors can influence the development of problem gambling, as well as those that can help vulnerable players keep their gaming under better control. Our mantra is “putting research into play” and if you want to develop an RG solution, or have us develop one for you, then please contact us to discuss your idea.