FOCUSING ON THE POSITIVE TO OPTIMISE RG STRATEGY AND PROMOTE BETTER PLAYING EXPERIENCES
Positive play is about developing responsible gambling strategy with a player facing perspective. Traditionally, RG has been focused mostly on the small minority of high-risk players or those with gambling problems. This reactive response makes RG seem like it’s only for people with problems. By contrast, positive play is a proactive approach, focused on maximising healthy and happy playing experiences for all players.
We developed the Positive Play Scale (PPS) (Wood, Wohl, Tabri & Philander, 2017) which is the first ever standardised scale to measure responsible gambling-related beliefs and behaviours amongst players.
The benefits for measuring positive play amongst players are as follows:
A typical PPS study with Gamres takes 4 to 6 weeks and involves three key steps:
Risk Assesment & Guidance
We also licence gamgard our responsible game design tool. Games can be reviewed in-house, or with our assistance. Gamgard facilitates well-informed, objective, and responsible game reviews, and indicates the specific features of a game that may be problematic. In this way, it is (usually) possible to minimize risks whilst maintaining then game’s overall enjoyability.
RESEARCH, DEVELOPMENT AND EVALUATION OF RESPONSIBLE GAMBLING STRATEGIES
We have been directly involved in developing many RG initiatives and have evaluated many more. We can advise on the most suitable RG features for your game portfolio. We can also evaluate your current strategy and provide evidence-based recommendations to make your RG strategy as effective as possible, whilst making sure that your players still experience the fun leisure activity that they seek.
Current, evidence-based research is an important part of understanding and promoting healthy gaming attitudes and behaviours. Gamres works collaboratively with leading experts from around the world, to ensure that our services are always evidence-based and up-to-date. This is why our mantra is “putting research into play”.